For all the hype surrounding the build Apple’s Keynote speech it struck me from a tech perspective, a disappointment. For all the excitement about the next big thing, I felt there was little innovation, perhaps evolution but nothing radically new. What really got my attention was the justification for their share jump (perhaps the result of past innovation maturing?).
Steve Jobs’ keynote began by running over the little matter of the sales figures for the holiday quarter. By anyone’s estimation 2004 holiday quarter was a good one with 4.5m Ipods sold by that pales into insignificance in 2005 – 14m Ipods sold which works out at 100 every minute 24 hours a day for three months. Getting this into perspective, this obviously included the budget Shuffle and the svelte Nano (though the Mini was available) which were released in 2005 but this is still awesome figures!
