Google Inc. will begin distributing online video ads for the first time later this week, continuing the Internet search engine leader’s effort to diversify beyond the static written messages that generate most of its profits.
A little late but heres my two cents…..
For me the great thing about Google’s adsense or any other text based advertising is that while it undoubtably generates revenue, it is un-obtrusive. Text based ads can be designed to integrate into a site, do the job they are intended for and not put people off browsing your site. For the same reason that Google’s image ads are far less frequently seen (well depending on your browsing habits) Googles’s introduction of video will not be used by the majority of sensible designers or site owners.
Maximising revenue from your site requires a balancing that is very difficult to perfect, its all too easy to destroy your readership by pushing things too far. In my opinion ads can only be used in certain situations with out being distracting. How can Google really expect us to believe they are aiming this at genuine advertisers when the only place you are going to see it is the dark corners of the web.
