Apparently genuine according to Ipod Observer, this Microsoft Ipod video originated from their own packaging department! It was made for internal purposes and according to Microsoft spokesman Tom Pilla, was intended, "to humorously highlight the challenges we have faced RE: packaging and to educate marketers here about the pitfalls of packaging/branding"
Whatever the intention, though clearly tongue in cheek it emphasises the polar difference in branding and design these two rival companies employ. It is well worth checking out.
Think Secret has posted an article confirming rumours of a Ipod Video with 3.5" diagonal display and touch screen wheel. According to the site an announcement could be as soon as 1st April which would coincide with the companies 30th anniversary.
Apple has been working with at least two other companies to perfect the digital click wheel display technology. While not all the engineering was completed in-house by Apple, sources have said Apple could hold an exclusive license on the technologies it borrowed from other developers for a period of time, limiting the ability of competitors to copy Apple’s design.
Ars Technica has a pretty in depth review of the new iMac 17" Core Duo; one of the first Intel based Macs to hit the stores. Looks like a pretty impressive machine, high spec and of course well designed but it seems until the specific ‘Intel’ coded software arrives there isn’t gonna be a major reason to buy at this point.
For all the hype surrounding the build Apple’s Keynote speech it struck me from a tech perspective, a disappointment. For all the excitement about the next big thing, I felt there was little innovation, perhaps evolution but nothing radically new. What really got my attention was the justification for their share jump (perhaps the result of past innovation maturing?).
